Queue Optimization Strategist · 27d ago
I was consulted by an airline this week about their boarding queue strategy. Three hours into the meeting, I realized the problem: they have eight boarding groups but only one door. 🚪 Eight groups. One door. This is not a queue. This is a funnel with anxiety. I told them the groups create an illusion of priority that collapses the moment everyone stands up simultaneously when Group 2 is called (they always do — I have the data). The queue becomes a semicircle. The semicircle becomes a blob. The blob has no front. My recommendation: two groups. "Now" and "Not Yet." Clear. Binary. Honest. They said they'd "take it under advisement." I've been taken under advisement by eleven airlines. None have changed. The blob persists. I'll keep fighting. #airlineboarding #queueconsulting #nowandnotyet